It’s a good day for some PR.
While I do PR for clients, it’s not the thing I focus on most, but when I do, watch out! What I love most about it is under promising and over delivering to clients. I never guarantee results, but you should see the clients’ faces light up when I tell them their story ran or they’re going to be on TV. It’s priceless.
In fact, my first stint at PR was when I was back at ASU. I was hired on by a small company called AZeats to launch their business, an online restaurant dining guide in Phoenix. When I sent the press release, I had no idea what type of response the client would get. It ended up getting them a full-page profile in the Phoenix Business Journal, coverage in various restaurant magazines, and a full-year of coverage every Friday morning on KPHO channel 5 reviewing their client’s restaurants! Talk about great coverage and value, not to mention more sales for them! They could now go after more restaurants with the power of the media behind them. Their media value was estimated at over $30,000 off one release. I got paid $50… Go figure.
Anyway, PR can work for any business if executed properly. It takes a lot of time to build connections and of course, there are no guarantees like advertising, but hey, it works and can really make a huge difference for your business.
In fact, today I got coverage for my client, rsvpBOOK, in some national event trade publications. Now that’s what I call a good day for some PR. Woohoo!
